Using Twitter’s @Mention Link

Post Date: July 4th, 2011

 

You may not be aware that you have much more efficient ways to engage with people on Twitter.  Did you know that you can click on the “@mention” button on the top of your tweet feed to see if anyone is responding to one of your posts, or better yet, speaking directly to you?

You can even click on the > button on the right of the @mention to see what someone is responding to.  Twitter has done a fantastic job of giving us the means to quickly process through this type of engagement strategy. 

Not only is this a great way for you to see who is talking to you, this is actually a much better way of communicating with someone you want to talk to rather than doing a direct message (DM).  

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A Tool to Help Track Your Social Media Statistics

Post Date: June 18th, 2011

Here is an old adage… You get paid on what you measure.  It's an old saying, but a very accurate one none-the-less.  

I came across a very inexpensive but useful website/tool which helps you measure your social media statistics, www.twentyfeet.com.  

By tracking your statistics you can see what is working and what is not.  So many business owners think they know what their customers want or are talking about, when actually they don't really know at all, they are guessing.

Getting real statistics is the only way you are getting a feel for whether your posts are actually being read, you are getting new fans or followers, people are commenting on your posts, etc.  

By looking at your stats you can see if you need to beef up your titles, if your new fan page elements are working, whether your questions are engaging or if your promotions are getting any play at all.  

Take the guess work out of your social media and begin measuring your efforts.  You'll be glad you did.

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A Unique Place to Advertise Your Business for No Cost

Post Date: June 11th, 2011

 

A new and cool strategy that I've been seeing lately for marketing is maximizing the photo spaces on Facebook's business pages.  There are five spaces at the top of the page where Facebook will pull photos from your albums or wall.

Did you know you could create a profile album and create your own advertising photos?  Indeed you can.  

The image space is very small (thumbnail size.)  If you wanted to invite people to sign up for your newsletter you could create a small thumbnail image that says, "Join our award winning newsletter!"  The ideas for micro-messages are endless.  

Do you have a book, a seminar,  product or service that you could mention in the photo section?

Here is the trick – upload your photo and then put the URL that you want to send people to in the photo description.  When they click on the image they will see the description with the URL.  It's just that easy.

Quick note; the image placements rotate in random order.

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When Was the Last Time You Were Able to Comment on a Tweet?

Post Date: June 4th, 2011

 

I have to admit that I often get frustrated in Twitter when I’m looking to engage with other people via their tweets.  I go through at least 100 tweets at a time, and I’m lucky to be able to find one or two that I can retweet, let alone actively respond to.  

The majority of people that are posting tweets aren’t thinking about how they can engage people in a conversation.  They post statistics, industry news, quotes and things that are great.  I say great as long as they are also posting tweets that directly engage someone.    

You can engage people by asking questions, asking for opinions, asking for a review or recommendation, etc.   You should check your twitter account at least twice a week if you are asking questions to be sure to get with people while they are still thinking of you.

Let me give you two examples of questions I would ask as a social media manager:

1)  How many tweets do you post on average in a week?

2)  Can you help me with an article by answering this question? Have you gotten any new clients or customers in the last 2 months from Twitter?

I’d love to here your comments or feedback.

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To Get Customers for Life Give Them What They Want

Post Date: May 28th, 2011

 

Social Media is now considered a resource avenue for medical advice and information.  When I read that 41% of the 23,000 people surveyed said they use Facebook as a medical resource I was astonished.  They were looking for videos, tips on dieting, treatment recommendations and more.

The take-away from this statistic is that it is more advantageous now more than ever to use good keyword strategies in not only your website, but your social media sites as well.  

If you are writing blog posts which feed into your Facebook page, then I would suggest doing some keyword analysis before writing your article.  Google has a free keyword analysis tool that is very easy to use.  Simply go to Google.com and type in to the search bar – Google external keyword tool.

If people are searching Facebook for information, then they will be doing so with the help of Facebook's search tool.  Therefore, I would suggest you write your blog article title to include your keyword.  The title of your blog post/article will definitely make it into your Facebook wall with only a short 2 or 3 line description.  

Many of you may have heard the phrase, "Content is King on the Internet."  It is still true that people are primarily on the internet for information purposes.  To give people what they really want, you simply need to give them quality information consistently.  If you can do that, then you'll have a follower for a very long time.

Statistics courtesy of http://www.bizjournals.com/dayton/news/2011/03/18/patients-flock-to-facebook-for-health.html

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Recommendations from Customers Are the Best Marketing Messages

Post Date: April 20th, 2011

 

Given the amount of competition on the internet for product sales, people are turning to recommendations/reviews to help make their buying decisions.  

ConstantContact.com is a leading email marketing provider who has this to say:

Customer reviews are the online tool that has the most significant impact on buying behavior. (source: PowerReviews/e-tailing group’s Social Shopping Study)

  • 83% of all holiday shoppers are influenced by customer reviews. (source: Channel Advisor’s Consumer Shopping Habits Survey)
  • 64% of shoppers consistently read reviews always or most of the time before making a purchase decision. (source: PowerReviews/e-tailing group’s Social Shopping Study)
  • 49% of consumers would leave a website when conducting product research if it lacks customer reviews. (source: PowerReviews/e-tailing group’s Social Shopping Study)
  • 78% of people trust consumer recommendations; 14% of people trust ads. (source: Nielsen’s Global Trust in Advertising Survey)

These statistics cannot be denied, and the evidence is pointing to the fact that people will be relying on reviews more and more to help make buying decisions.

There are literally hundreds of review sites such as Google Places, Kudzu, Yellow Pages, Foursquare and Yelp that give people the opportunity to post a review about a product or service.  

Given these stats it would be a wise marketing strategy to ask your customers to write a review for your company.  You could post a business profile on any of the directory sites listed above, and give your customers the link to your profile.  

It is always wise to monitor the internet for negative reviews so you can respond to them immediately.  It's as easy as creating a Google alert for your company name.  Google will notify you anytime your company name is mentioned on the internet.  

Posted in Social Media | 6 Comments »

Get Social With Dona

Post Date: April 7th, 2011

 

Welcome to Get Social With Dona's Blog!

This blog will focus on what's happening in the world of social media.  I'll be reviewing or commenting on the latest news in social media and giving you helpful hints on how to maximize your Facebook and Twitter presence.

Some social media techniques work and some don't.  For instance, some people will tweet 10 times a day, which is fine, unless those 10 tweets are posted all at once.  Whenever I have a suggestion on how to improve a strategy, I'll let you know here.

Social networking, I believe, is a living entity.  It changes and evolves like other organisms.  Facebook has made an overhaul of the fanpage platform in the last few weeks, changing how people create and interact with fanpages.  Some of these changes are definitely for the better.  The point being, Twitter and Facebook make periodic updates to their foundation, and keeping up with these changes can be a chore.  

I invite you to "Like" my fanpage at http://www.facebook.com/get_social_with_dona to stay on top of the latest social media news.

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