Facebook Fan Page vs. Personal Profile – Which is more effective?

Post Date: August 27th, 2011

Are you struggling trying to get Facebook fans? The bigger questions should be; what type of engagement are you getting with your fans?

A fan page is more of a one way conversation. You are sharing your business news with your fans and they can comment at will. However, how can you tell what is going on in your fan’s business?

Fan page = you talking about YOUR business – period – one-way conversation.

Personal Profile = you get to talk about YOUR business, AND, you get to find out what’s going on in your friend’s business as well – two way conversation.

How can you let someone know that you care about them and what is going on in their world? It can be as simple as clicking on the “like” button on someone’s status update on your Facebook wall. It doesn’t have to take much time or effort on your part to engage with people.

Isn’t engagement the whole reason you have a Facebook account?

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