To Get Customers for Life Give Them What They Want

Post Date: May 28th, 2011

 

Social Media is now considered a resource avenue for medical advice and information.  When I read that 41% of the 23,000 people surveyed said they use Facebook as a medical resource I was astonished.  They were looking for videos, tips on dieting, treatment recommendations and more.

The take-away from this statistic is that it is more advantageous now more than ever to use good keyword strategies in not only your website, but your social media sites as well.  

If you are writing blog posts which feed into your Facebook page, then I would suggest doing some keyword analysis before writing your article.  Google has a free keyword analysis tool that is very easy to use.  Simply go to Google.com and type in to the search bar – Google external keyword tool.

If people are searching Facebook for information, then they will be doing so with the help of Facebook's search tool.  Therefore, I would suggest you write your blog article title to include your keyword.  The title of your blog post/article will definitely make it into your Facebook wall with only a short 2 or 3 line description.  

Many of you may have heard the phrase, "Content is King on the Internet."  It is still true that people are primarily on the internet for information purposes.  To give people what they really want, you simply need to give them quality information consistently.  If you can do that, then you'll have a follower for a very long time.

Statistics courtesy of http://www.bizjournals.com/dayton/news/2011/03/18/patients-flock-to-facebook-for-health.html

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